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This site has the following in the web site, "The newest non-stick cookware made with ceramic and titanium! Combines non-stick ceramic with super strong titanium." Our analyzers noticed that the web page also stated " Everything slides right off No oil or butter needed." The Website also stated " Safe for use with metal utensils. Oven safe up to 500. Even these sticky, troublesome foods slide right off. Are you tired of food sticking to the pan. Try to scrape it off and end up scratching your pan? Use Gotham Steel. The newest technology in non-stick cookware." The website's header had copper gotham steel pans as the most important keyword. It was followed by copper gotham steel, copper scratch proof pans, and copper nonstick pans which isn't as highly ranked as copper gotham steel pans. The next words the site uses is where to buy copper gotham steel pans. order copper gotham steel pans was also included and will not be understood by search crawlers.